You can’t be it, if you can’t see it. Attract more women by promoting the women who work for your company. Write about their successes, but even more importantly their challenges, this will help give your brand a more diverse and positive reputation.
Also, show what it is like to work for your company by sharing stories of your female employees across all levels and departments. A role model can be anyone, from intern to manager to partner.
Also, listen and learn. What currently withholds women when entering the industry or applying for your jobs? Start the conversation and communicate messages of support and inclusivity. It is better to start the conversation about insecurities than write your content as a sales pitch ;) Women are more likely to apply when they see themselves represented and understanded in your recruitment marketing.
And what if you don’t have any women yet? Time for a change! Then there is no other option than to start investing in the first 4 points right now!