Analysing Perception and Devise Strategies

Female x Finance and ING conducted a survey among aspiring women in finance, revealing limited awareness of the Structured Acquisition Finance and Structure Lending divisions. Over 40% lacked knowledge of career opportunities, emphasising the need for improved visibility and communication.

Taking Swift Action

In response to survey insights, FxF and the SAF and SL departments acted to bridge the perception-reality gap. They optimised vacancy descriptions to align with audience motivators, provided comprehensive information, and dispelled misconceptions. The result was a clearer understanding of the vibrant opportunities available to potential candidates.

Collaborative Efforts and Interactive Event

To further increase awareness, Female x Finance and the departments collaborated on an article featuring an interview with Femke Schep, Head of Structured Lending at ING. The article showcased the unique experience of working in Structured Acquisition Finance and Structure Lending, highlighting the dynamic and diverse nature of these teams as an ideal career launchpad. Additionally, an interactive online event covered Leveraged Finance basics, financing processes, and ING’s training and mentoring opportunities.

Remarkable Results and Concrete Impact

The collaborative efforts between Female x Finance and ING yielded outstanding results. The awareness and consideration metrics for both departments soared above the Female x Finance benchmark, signalling a significant improvement in brand recognition and desirability.