Just like Google, it all starts with doing your research. Do you want to attract more female talent? Then you need to find out what motivates them and what they are looking for in an employer.
We recently were at a company and we discussed the research we’ve done: “What motivates women to work in Private Equity?”. According to our research, there were 4 main motivators:
- The amount of responsibilities you get from the start
- The culture, flat or hierarchical structure
- The sector focus should be within the field of interest
- Focus on ESG is a huge plus
So what are you missing in this list? Right, where is the money?
That is also the question we got from a male partner. “Where is the compensation? To be honest, for me starting in Private Equity, the salary was a huge motivator.”
This is of course what we hear more often, but we do see that this is more often a motivator for men than for women. So not only ask yourself “What motivates me to work at this company?”, also start the conversation with the target group “What motivates them?”. Time has changed, candidates value flexibility and a great working environment way more than before.